Post Zinger : February 2008 Archive

The following posts were made in February 2008. You may subscribe to the RSS feed for this archive if you would like to take your time reading through our posts.

February 14, 2008

Castlock Becomes Post Zinger

Castlock's re-branding effort has resulted in the application's new name, Post Zinger.

"The key to understanding the application's original name, Castlock, is in realizing the code was developed to support a podcasting platform that offered paid subscriptions to an online magazine where users could access content through protected (or locked) RSS feeds," stated Jason Cormier, President of RSSready.

"Today, the software supports and addresses business communications, seach visibility and social media marketing efforts far beyond its original intent. It's not only about posting all forms of content, but also about the visibility and measurement of that content's engagement. We are excited about the new brand, current development efforts and new uses our customers are continuing to find for the application.