"We really liked the idea of not having to hack together multiple technology platforms, one for blog posting and another for RSS management, and then sift through endless amounts of plug-ins to keep the blog current," states Ferrari. "With Post Zinger, we have a single platform for content management, RSS management and content visibility - it's a beautiful thing."

"The key to understanding the application's original name, Castlock, is in realizing the code was developed to support a podcasting platform that offered paid subscriptions to an online magazine where users could access content through protected (or locked) RSS feeds," stated Jason Cormier, President of RSSready.

"Today, the software supports and addresses business communications, seach visibility and social media marketing efforts far beyond its original intent. It's not only about posting all forms of content, but also about the visibility and measurement of that content's engagement. We are excited about the new brand, current development efforts and new uses our customers are continuing to find for the application.

It also faciliates multiple subscriber options to the website's RSS feeds, access to archived data and email updates for users unfamiliar with RSS. "We are extremely pleased with the integration effort, design updates and functionality Castlock [now Post Zinger] provides," stated Stephen Benoit, CEO of NanoMed Pharmaceuticals. 

"We have followed Room 214's recommendations for over 2 years, and the sales results have been nothing short of incredible," stated Brian Cerra, Vice President of Sales for Best Promotions. "Using Castlock [now Post Zinger] to support our marketing efforts has proven to be yet another profitable decision."