"The key to understanding the application's original name, Castlock, is in realizing the code was developed to support a podcasting platform that offered paid subscriptions to an online magazine where users could access content through protected (or locked) RSS feeds," stated Jason Cormier, President of RSSready.

"Today, the software supports and addresses business communications, seach visibility and social media marketing efforts far beyond its original intent. It's not only about posting all forms of content, but also about the visibility and measurement of that content's engagement. We are excited about the new brand, current development efforts and new uses our customers are continuing to find for the application.